We’ve worked with gyms of all sizes, locations, and stages of growth—from brand-new affiliates to those that have been around for over a decade. Whether you’re in a small town or a competitive metro area, Affiliate University provides a personalized plan tailored to your gym’s specific needs.

You won’t be getting cookie-cutter advice—you’ll be working with experts who help you build a strategy that works for YOU.

If you’re feeling overwhelmed, that’s exactly why you need this program. Most affiliate owners spend all their time coaching, managing daily operations, and putting out fires—leaving no time to fix the root problems keeping them stuck.

But if you can commit just 5 hours per week, we can get you where you want to go and give you back even more time. We’ll help you implement systems that free up your schedule, so you can step back from coaching every class, grow your business, and build a gym that works for you—not the other way around.

We get it—if your gym is struggling, making an investment in mentorship can feel like a big decision. But the reality is, if your gym isn’t profitable, you can’t afford NOT to fix it. To make it even easier, we offer flexible financing options so you can start making changes now without a huge upfront cost.

Plus, we stand by our process with a risk-free guarantee: If you follow the program and don’t make your investment back, we’ll continue working with you for free until you do.

That’s why we’re offering a 100% free, 14-day trial—so you can see exactly how the program works, get your custom roadmap, and start building a more profitable gym before making any financial commitment.

There is zero risk—only the opportunity to build the thriving, profitable gym you’ve always wanted. Plus you can experience the entire program for FREE before you fully commit.

We’ve been where you are. We’ve worked with and tried other programs that offered cookie-cutter solutions, peer-to-peer coaching, and pushed us to change our business model. None of it worked. So we built the program we wish we had—one designed by CrossFit Affiliates, for CrossFit Affiliates. Our team has spent over a decade building wildly successful gyms and developing world-class coaches.

We know what actually moves the needle, and we work with you to implement proven systems that fit your gym, your vision, and your goals—without wasting time on strategies that don’t apply to CrossFit.